Make it stand out

The objective was to develop an independent, self-managed project in areas and media of special interests of our choice. Subsequently, I chose to develop a brand and elements thereof for fellow SCAD fashion designer colleague and friend, Greg Dugdale. Off the Box was the fruition — a clothing brand that is attractive to a modern and “hip” audience. It provides its audience with one-of-a-kind clothing pieces that are meticulously designed and crafted by hand, ensured to have a unique and personalized touch.

With a breath of fresh air and bold choices, Off the Box keeps its audience at the heart of its eclectic brand. I decided to create Off the Box’s identity, lookbook and promotional material. I wanted to ensure that the brand and essentially the designer’s voice were at the helm through the fun and bold color palettes in every single element created.